Mark’s latest book about language will be published by Simon & Schuster Canada in October 2018. He will be launching the book at events in Quebec and Ontario this fall. Here’s how the publisher describes the book:

“Do you ever wonder why you shouldn’t have a cow but you should seize a bull by its horns? Who has the better reputation in language—cats or dogs? Do you sometimes feel that our speech is all smoke and mirrors or that our expressions simply make no sense?

“In Watch Your Tongue, award-winning author Mark Abley explores the phrases, idioms, and clichés of our everyday language. With wit and subtle wisdom, he unravels the mysteries of these expressions, illuminating the history, tradition and stories behind everything we say. Pulling examples from Shakespeare’s plays to sports team names, ancient Rome to Twitter, Abley shares samples and anecdotes of the eccentric ways that we play with, parse, and pattern language.

“Why do so many companies use fruit for their brand names? What do politicians mean when they say they’re going to “drain the swamp”? Why does English use chickens to signify cowardice? Abley dives into the history and psychology behind these examples and countless others, unpacking their significance (and sheer absurdity) to show how our language developed, where it is headed, and what we can learn about ourselves from it.

“Whimsically illustrated, easily browsable, and full of catchy sidebars, Watch Your Tongue celebrates how we amuse ourselves with words and what our sayings reveal about the way we see the world.”

The book was featured in an advance article in the New York Post that ran on Oct. 13, 2018.